FOR IMMEDIATE RELEASE:
Place Your Logo Here
Media Contact Info
Insert phone number
*Note: Your media contact should be someone ready to speak to the press on behalf of your organization. It should also be someone available to take calls from reporters on deadline (so pretty immediately) as opposed to an executive who is not easily reached.
YOUR HEADLINE GOES HERE AND SHOULD GRAB ATTENTION AND TELL THE PRESS WHAT THE RELEASE IS ABOUT
*Note: your headline should be in all capital letters, kept around 150 characters, and not be in sentence form. Write it as if it’s going on the front page of the paper!
Subhead is not always necessary, but sits right under the headline, explaining it in more detail.
City, State (Month Day, Year) – You have this paragraph to wow the reporter, so get to the point, friends! Why does the reader care? Who and what is it about? When is it taking place? Try to keep it around two sentences that focus on the most important information to convey. If the reader isn’t impressed by this paragraph, they won’t keep reading. Remember, “if it bleeds, it leads.”
You’ve won their interest—whoo! Now it’s time for your information. Use this paragraph to explain in greater detail any history or facts that make your announcement special or beneficial.
This paragraph can be used to tell more of your story. Any data that backs up your information? It’s also important to remember try to keep your release to ONE page.
“This is where the heart of your release enters,” said Kat Pestian, partner at Amp Strategy. “Include a quote from someone invested in the content you’re releasing. It most likely will include a company executive, but could also be a satisfied customer/someone who loves you and your work, or a community-loved public figure who’s an expert on this topic. A release can also contain quotes from a few folks, but try not to put them next to each other.”
Use this last paragraph before the boilerplate to summarize your release. Give the reader a call to action, a place to go or person to call if they want more information. Make them want to jump with this paragraph!
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*Note: The close symbol (# # #) above indicates your press release has ended.
About (insert company name): The last paragraph of a press release is known as a “boilerplate," and it is designed to provide a brief overview of your company and products. It’s your elevator speech, and can have facts, links to websites and social pages. Anything you’d share with someone about your company in 45 seconds or less, friends.